Archives for category: do good via social media

Summary: go to Levi’s’ Facebook fan page and share a tweet or facebook post to support a pledge for 145 more children to be fed and educated for a year by Thanda.org – an organisation supporting currently 325 orphans of AIDS and vulnerable children in South-Africa with the Thanda After-School project.

Did you know that South-Africa has most likely the highest number of people living with HIV/AIDS? 5.3 million

This is about one 10th of the population.  Estimates say that by 2015 there will be 5.7 million orphans in South-Africa. This is about the entire population of Denmark.

Have you got mixed feelings about also promoting Levi’s with this? Here’s some more info:

Share a tweet and/or facebook status to support this project

The current pledge is part of a large Facebook campaign for a good cause. Started about 5 weeks ago, the first ‘pioneer project’ resulted in 33,047 pledges and Levi’s donated funds to Water.org (co-founded by Matt Damon and Garry White) to give 8,000 people life-long fresh water supply.

The first campaign required people to click on an ad stating that Levi’s would donate if 100,000 people clicked on the ad. The current pledge seems less clear about goals and how exactly Levi’s will support Thanda.org but it seems that the goal is to provide education to 145 more orphans for another year.

Currently, 13,185 tweets/facebook status posts have been shared to support this pledge. Simply go to Levi’s’ facebook fan page and click “Tweet Your Support” – you don’t have to like the fanpage, and you can approve a tweet and/or facebook status post.

About the ‘Go Forth’ campaign:
‘Your life is your life’ starts the poem that accompanies the intro video on Levi’s’ ‘Go Forth’ campaign on Facebook – the campaign already got some press for its bad timing with the London riots since the video ‘romanticizes youth riots’.

There will be 3 more pioneers who are yet to be announced featured in the campaign and if you want you can tell Levi’s who should be in.

How do you feel about campaigns like these? 

or is it abusing good will? the judges are still out….

Once in a while we’re reminded that individuals can move a lot with a clever idea. Jonathan Stark is one of these guys and if you haven’t heard of it yet, here’s a short summary of the story that started as a social media experiment for fun and was shut down a month later by Starbucks –  close to 15,000 twitter followers and 8,000 facebook fans are now waiting what happens next.

On July 14 Jonathan Stark put his Starbucks card publicly on the web – including some money to be spent on coffee by whoever wanted.

In the following weeks hundreds of strangers enjoyed coffee bought virtually by some other stranger, and many of them also made sure the experiment wouldn’t end: close to $9,000, including $300 from Jonathan himself, were donated to the card.

Last Friday, after the experiment had gained lots of attention in the social media and media world Starbucks reluctantly pulled the plug. Why? Well, here comes the interesting twist: earlier that same day a sub-experiment had come to light and had set the fans of the Jonathan Card on fire.

Using an automatic hacker-script, entrepreneur Sam Odio hat silently “stolen” around $625 in the last week and transferred to his own Starbucks card. In his public post “How to use Jonathan’s Card to buy yourself an iPad” he explains that he found “yuppies buying yuppies coffee” a bit lame, so he decided to “mix things up a bit”. He definitely did looking at the reactions. However, he’s not getting himself an iPad. Instead he put the card for sale on eBay – with 100% of the returns going to Save the Children, where $1 feeds 1 child a whole day. (5days left, 21 bids made so far)

While this is clearly not in the original intent of the experiment – do you think it’s justified because of the good cause? Or is it just jumping on the bandwagon to attract more followers?

What I think is the key lesson from this story: no matter what happens next, hundreds of people seem to have already gotten enough inspiration to starting their own small acts of good – all triggered by one individual with a clever idea. Remember the movie ‘Pay it forward’?

No time, no idea? Install this extension and donate with every purchase on Amazon to projects in Burkina Faso.